The era of the 10,000 piece, $500 PFP-style NFT collection is over. Let’s start with some history. The “artificial scarcity” model of NFT drops originated from the early days of web3, when pioneering brands had to bootstrap their way to delivering product. Back then, the concept of an NFT was new. A 10,000 piece collection priced at 0.1 ETH apiece made sense…

The metaverse’s industry buzz reached a fever pitch in 2021 and early 2022, as technologists raced to build it, brands sought to promote themselves in it, and employers sought to collaborate virtually within it. However, the conversation became saturated in irrational exuberance. To begin with, the metaverse does not yet…

Keen to make your NFT holders more sticky and loyal? Want to survive an uncertain bear market where holders might just be tempted to sell their tokens? Then you need to add utility to your NFT collection. Whether it’s access to special features, bonus content, early access to new drops…

This year I quit my job at Amazon Web Services, created a top 150 all time volume NFT collection, and started a software company called UTILITI, building the first web3 application platform. These days I spend most of my time consulting game studios, enterprises, and consumer brands about how to…